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St. Joe Livingston Hospital rebranded under Trinity Health name

What was once known as McPherson Hospital in Howell, and then become St. Joseph Mercy Livingston Hospital, has a new name.

In an announcement made Wednesday morning, Trinity Health Michigan said it will rebrand eight of its hospitals, including its flagship Livingston County facility, which will henceforth be known as Trinity Health St. Joseph Mercy Livingston.  Meanwhile, the St. Joseph Mercy Brighton ambulatory center will be known as Trinity Health Brighton.

The rebranding under the Trinity Health name and logo will encompass the Mercy Health and Saint Joseph Mercy Health System, along with their employed medical groups IHA and Mercy Health Physician Partners.

Also included are 22 senior living communities, three home health agencies, MercyElite Sports Performance and Probility Physical Therapy.

“As members of Trinity Health for 22 years, we are transforming our identity to assert our presence as one of Michigan’s largest health care systems, with a singular commitment to keeping our patients at the center of everything we do,” said Rob Casalou, president and CEO of Trinity Health Michigan and Southeast Regions.  “We are peeling back the layers to reveal a unified organization with a shared legacy and mission of service to the communities we’re honored to serve.”

Casalou revealed the new brand identity in a video message to the community.  In coordination with the announcement, a new “We are Trinity Health” multimedia campaign will launch this week with a 30-second commercial.

Trinity Health officials say that the unified brand “ensures patients and communities that their local doctors and services are connected to an expansive network of clinical experts, research, clinical trials, specialty care centers and leading technologies.”

“Patients will continue to see the same doctors and providers they know and trust, backed by our specialists across Trinity Health who are committed to compassionate and high-quality care personalized to individual needs,” said Rosalie Tocco-Bradley, PhD, MD, chief clinical officer of Trinity Health Michigan.

It was also made clear that patients will not need to create new sign-ins for online portals or change their passwords.

The first hospitals to unveil the new signage were Trinity Health Muskegon (formerly Mercy Health Muskegon) and Trinity Health St. Joseph Mercy Ann Arbor.  Signage replacements for remaining hospital campuses will occur in phases over the next eight months, followed by interior signage and printed materials through 2023.

In most cases, legacy names will be featured on new signs to help patients and visitors become familiar with the new brand. Chelsea Hospital, a joint venture between Trinity Health and U of M Health, will feature the logos of both systems.

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