Sacramento, USA –
A bill to deploy speed cameras along a problematic section of the PCH in Malibu was signed into law by Governor Gavin Newsom, a major step toward improving traffic safety along the famous coastal route.
After more than 60 people have died in traffic-related incidents along this stretch of the PCH since 2010, the state passed a new law to try to reduce these numbers.
This bill, SB 1297, was introduced by Senator Ben Allen (D-Santa Monica) and allows the city of Malibu to install up to five automated speed enforcement cameras in locations that are deemed high-risk, like areas surrounding schools.
To discourage careless driving, these cameras will be able to detect cars going too fast and automatically hand out fines.
The bill mandates prominent signs to inform drivers of the cameras, and a public awareness campaign will be conducted before enforcement begins. Geographic and socioeconomic variables will also be taken into account by the program when selecting where to put the cameras.
“Over 60 lives lost on one stretch of our iconic Pacific Coast Highway is unacceptable — it’s a call to action,” added Newsom.
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“These new cameras will help put an end to reckless driving in Malibu and are part of our broader safety makeover, which includes infrastructure upgrades, increased traffic enforcement, and a new public education campaign.”
A Life-Preserving Approach for Malibu
Safety for Malibu locals and tourists is a top priority for Senator Ben Allen, who has spoken out in favor of this measure.
Although this scenic section of roadway has suffered from careless drivers for a long time, we know that installing speed cameras can help reduce this problem.
Having the Governor acknowledge the life-saving potential of this equipment is quite commendable,” Allen stated.