Ross Stores, Inc., a major player in the U.S. retail sector, has continued its expansion strategy by opening 19 new locations in March 2025. The company unveiled 16 Ross Dress for Less® (“Ross”) stores and three dd’s DISCOUNTS® outlets across 14 different states.
These openings mark an important step in the company’s ongoing plan to expand its retail footprint. The goal is to add approximately 90 new stores in fiscal 2025. The new locations include a mix of Ross stores and dd’s DISCOUNTS locations, with about 80 Ross stores and 10 dd’s DISCOUNTS expected to open by the end of the fiscal year.
The 16 new Ross stores are strategically located in newer markets such as Connecticut, Minnesota, New Jersey, and New York, further strengthening the company’s presence in areas that have not yet seen the full impact of Ross’s off-price offerings.
On the other hand, dd’s DISCOUNTS, the company’s second retail brand, primarily focused its new openings in established markets, including California, Georgia, and Texas. This expansion reflects Ross Stores’ ongoing commitment to catering to consumers’ needs for affordable fashion and home goods, which has become a hallmark of the brand.
Richard Lietz, Executive Vice President of Property Development for Ross Stores, emphasized the significance of these new openings during a recent announcement. “This Spring, we continued to expand the store base of both Ross and dd’s.
Specifically for Ross, we expanded our presence in the newer markets of Connecticut, Minnesota, New Jersey, and New York, while dd’s growth primarily focused on existing markets of California, Georgia, and Texas,” Lietz explained. His words highlight how the company is balancing growth in both newer and more established markets to maximize its retail presence.
With the opening of these 19 stores, Ross Stores now operates 2,205 locations across 44 states, the District of Columbia, and Guam. This impressive number of locations underscores Ross’s success in catering to a growing customer base while also demonstrating the company’s potential for further expansion.
The company’s strong footprint in the retail industry is bolstered by its ability to provide high-quality, in-season name-brand apparel, footwear, and home fashions at significant savings, often ranging between 20% and 60% off department store prices. This pricing model has helped Ross attract a loyal customer base that values both quality and affordability.
Looking forward, Ross Stores has expressed confidence in the future of its retail operations. Lietz mentioned that, “As we look out over the long term, we remain confident that Ross can grow to 2,900 locations and dd’s DISCOUNTS can become a chain of 700 stores given consumers’ ongoing focus on value and convenience.”
This statement highlights the company’s ambitious goals for the coming years, especially considering the increasing consumer demand for discounted products that do not compromise on quality. By setting these ambitious growth targets, Ross is positioning itself for continued success in the competitive off-price retail market.
Ross Stores, Inc., has proven resilient and successful over the years. With fiscal 2024 revenues reaching $21.1 billion, the company has firmly established itself as a leader in the off-price retail industry.
In addition to operating Ross Dress for Less, the largest off-price apparel and home fashion chain in the U.S., the company also operates dd’s DISCOUNTS, which offers a more moderately-priced assortment of brand-name products. The company’s wide reach includes 1,847 Ross stores and 358 dd’s DISCOUNTS outlets, spread across 44 states, the District of Columbia, and Guam.
The company’s success can be attributed to its strong business model, which focuses on providing high-quality, in-season products at discounted prices. Ross offers a variety of apparel, accessories, footwear, and home goods for the entire family.
Customers can shop for brand-name items at savings of 20% to 60% off regular department store prices, making it an attractive shopping destination for those looking to get more for their money. Similarly, dd’s DISCOUNTS offers similar savings but at a more moderate price point, with discounts ranging from 20% to 70% off regular department and discount store prices.
This ability to offer savings while maintaining product quality is part of the reason why Ross Stores has continued to thrive in the retail market. Consumer shopping habits continue to shift toward value-driven purchasing decisions, and Ross Stores has capitalized on this trend by positioning its brands as go-to destinations for shoppers seeking high-quality products at affordable prices. As a result, the company’s stores continue to draw large crowds, and its customer base continues to grow.
As the company moves forward, the continued expansion of Ross and dd’s DISCOUNTS locations shows that Ross Stores is not slowing down anytime soon. The company’s ability to thrive in both new and existing markets gives it a significant advantage over competitors. With its plans to open 90 new stores in fiscal 2025, including the 19 new locations just opened in March, Ross Stores is well on its way to reaching its goal of expanding its presence even further.
If all goes as planned, Ross could have as many as 2,900 locations, and dd’s DISCOUNTS could grow to 700 stores in the years ahead. This growth will likely be fueled by the ongoing demand for value-oriented retail options, and as consumer habits continue to prioritize affordability, Ross Stores is well-positioned to capture a significant share of the market.
For shoppers, the expansion of Ross Stores means more opportunities to shop for quality, affordable products. The new locations, especially in markets like Connecticut, Minnesota, and New York, will allow more customers to experience the brand’s unique off-price offerings. Additionally, the continued growth of dd’s DISCOUNTS will provide even more affordable shopping options for consumers across the U.S.
Ross Stores, Inc. is making significant strides in expanding its retail presence. With 19 new locations already opened in March 2025, the company is well on its way to achieving its goal of adding 90 new stores in fiscal 2025. As it continues to grow, Ross Stores remains committed to offering consumers high-quality, discounted products that meet their needs for both value and convenience.
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