MJP –
If you’ve grabbed a meal at Burger King lately, your tongue may be a bit on fire. The chain’s recent addition of some seriously spicy menu items, from nuggets to mozzarella fries and even beverages, really brought the heat this summer. Now BK is looking to cool things down with its newest treat: Frozen Pink Lemonade.
Dropping August 29, the sweet, tart, frozen summer drink is here to help us survive the rest of summer’s hot days, and BK’s Royal Perks members can get one for free.
How To Get Burger King’s Frozen Pink Lemonade for Free
Royal Perks members can enjoy a free small Frozen Pink Lemonade with the purchase of $1 or more in the BK app from August 29 – September 11.
Those dates lead up to MTV’s Video Music Awards on September 11, when guests at the UBS Arena in New York will find a Frozen Pink Lemonade Pop-Up where they can try the drink before heading into the show.
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“This marks the fifth year in a row that we’ve partnered with Paramount and MTV, and the first time we’re introducing a product inspired by the VMAs—our new Frozen Pink Lemonade,” says Pat O’Toole, Chief Marketing Officer, Burger King NorthAmerica.
“We’re excited to be the frozen drink of the VMAs—a drink that’s just as cool and vibrant as the show itself, and I can’t think of a better venue to showcase our new drink for music and BK fans alike.”
Leading up to the awards show, the Frozen Pink Lemonade Pop-Up will be stationed in Domino Park in Williamsburg, Brooklyn, on Sunday, September 8, from 12 – 5 p.m. for a VMAs Block Party. Visitors to the pop-up can get a taste of the new drink, don a Burger King Crown, and grab some Burger King and MTV co-branded giveaways while supplies last.
With temperatures still in the 90s in much of the country, BK’s Frozen Pink Lemonade launch is right on time—and a great way to capture the attention of fast food and music video lovers alike.
